Amanda Lipp runs Lipp Studios, a small filmmaking company that specializes in short documentaries about mental health recovery.
Her empathy drives her creativity. She spent three months in a psychiatric hospital during college after experiencing psychosis. Upon discharge, she launched her film company and dedicated her life to advocacy.
Amanda has produced over 60 short films for clients around the U.S. Her creative approach is grounded in social psychology, entertainment-education, and systems change theory. She is either a one-person crew or working with a hand-picked crew.
Empathy ProducedThe goal is to have an experience while making a film. Amanda is mindful that interviewees are often sharing personal stories and topics that they care deeply about. Amanda has been on both sides of the camera, so she gets it. Amanda coaches and supports interviewees throughout the production process, helping them to feel safe and comfortable with their story and style of expression.
Production best-practices include:
- Consent and collaboration
- Strategic sharing tips
- Motivational interviewing
- Person centered
- Identity driven
This short film is my personal favorite. A story about Drew’s experience with psychosis in NYC.
Check out the full film learn more about the NYC Youth Psychosis project below.
Here’s how I started and some interviews I’ve done:.
Creative CollaborationAmanda believes that the journey creating a film is as important as the film itself. This requires building trust, relationships and a culture of partnership throughout the production process. On every film, Amanda works closely with the client, interviewees, and relevant organizations to leverage meaningful opportunities for impact.
Production steps include:
- Kick-off: discuss vision, goals, audience, scope of work, budget
- Pre-production: draft storyboards, identify/prep interviews, marketing strategy
- Production: conduct interviews, onsite audio-visual recording
- Post-production: media management, editing, color grading, sound design, review & approval rounds
- Promotion: promote films across platforms & parters to reach goals & audiences
Amanda has worked with
Theory to PracticeAmanda believes that making a film is both an art and a science. As both a researcher and creative strategist, she considers both the sociological and entertainment theories in crafting a film.
Entertainment-education is a type of narrative messaging intervention that emotionally involves the viewer in the storyline and aims to effect social change – which can occur at the level of individual, community, or society. Essentially, the goal is to deliver prosocial health messages to positively influencing awareness, knowledge, attitudes, and/or behaviors.
Theories and practices include:
- Transportation Theory (Green & Brock)
- The extent that individuals are absorbed into a story (identification)
- The Identification Scale (Cohen)
- The extent to which viewers identify with a character
- Entertainment Overcoming Resistance Model (Moyer-Guse).
- The narrative format increases absorption in the drama, reducing resistance to the messaging.
- Elaboration Likelihood Model (Petty, Cacioppo, Shrum)
- Immersive engagement making it easier to influence beliefs, attitudes, and behavior.
- Social Cognitive Theory (Bandura)
- The most commonly applied theory in the area of entertainment-education