Amanda Lipp is a documentary filmmaker passionate about youth mental health and social issues. She is either a one-woman crew running A-Z, or collaborating with crews on larger scale productions. Learn about her approach and latest projects below:

Empathy Driven

Amanda believes that the process of making a film is an experience unto itself, and just as important as the final cut. Strategic and trauma-informed sharing is critical in mental health storytelling. This requires building trust, emotional awareness and team collaboration at all stages of the creative production.

Production best-practices include:

  • Trauma-informed
  • Peer-to-peer
  • Strategic sharing
  • Motivational interviewing
  • Consent and collaboration

Person centered

Amanda's goal is to capture the mind through the heart. She coaches and works with interviewees to understand their story, passions, interests, and how that may be shared in relation to the overarching goals of the film.

Behind the scenes

Entertainment-education is a type of narrative messaging intervention that emotionally involves the viewer in the storyline, and **aims to effect social change - which can occur at the level of individual, community, or society. Essentially, the goal is to deliver prosocial health messages to positively influencing awareness, knowledge, attitudes, and/or behaviors. Other theories that may be helpful in mental health storytelling and production practices include:

  • Transportation Theory (Green and Brock)
    • The extent that individuals are absorbed into a story (identification)
  • The Identification Scale (Cohen)
    • The extent to which viewers identify with a character
  • Entertainment Overcoming Resistance Model (Moyer-Guse).
    • The narrative format increases absorption in the drama, reducing resistance to the messaging.
  • Elaboration Likelihood Model (Petty, Cacioppo, Shrum)
    • Immersive engagement making it easier to influence beliefs, attitudes, and behavior.
  • Social Cognitive Theory (Bandura)
    • The most commonly applied theory in the area of entertainment-education

Amanda has worked

Mental Health Innovation

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